Bloomberg is reporting that Apple is "in talks to acquire online music service Lala, according to two people familiar with the matter." The shoe fits.

Back when Lala launched I described it as an iTunes in the cloud — something that we believe Apple will inevitably launch.

Apple is certainly building a lot of data center capacity for something We've been huge fans of Lala since its launch in October (you can see our extensive coverage here.

The site uses an innovative 'web song' model that lets you buy albums for very cheap (10 cents per song) that you can then stream as many times as you'd like .