In France, appearance matters, and national appearance matters a great dealJust as Oxford Street is a pigsty compared with the sparkling Champs-Elysées, so our prime minister looks a shambles compared with the immaculately groomed President Sarkozy.
These things count to the French, and particularly to its president, who recently urged his country to reaffirm its sense of national pride — “La fierté d’être français”Essentially this means singing the Marseillaise a bit more often, waving the Tricoleur and understanding how important France is — its language, culture and history.

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