Former CNET head Shelby Bonny's Whiskey Media, which he runs out of Sausalito, CA has raised $2.5M from un-named investorsWhisky had raised $1.5M prior to thisWhisky runs a network of websites that include ComicVine (comic books), GiantBomb (games) and AnimeVice (anime).
The company's first site PoliticalBase (politics) was shutteredWhiskey Media was founded in June 2007 by Bonnie who pulled in some former CNETers: Jeff Gerstmann, former editor at CNET’s Gamespot; Mike Tatum, former GM of Lifestyle at CNET Networks; and David Snider, manager of TV.com.
In 2009, Whisky doubled its U.SAudience reach to over 1.1M uniques a monthWhat the Whisky sites have in common is that they are built as structured wikisSo its primarily user generated content and they are all targeting boys.
Whisky is using more videoFrom an ad sales perspective, we are not envious of their head of salesLow CPMsThey are hoping to "kill the CPM" but don't hold your breadthView - site...
.