WWD reports that Jessica Simpson is partnering with Joens New York for a new denim line. The denim line will include jans, jackets, skirts and knit tops. It will launch on
jessicasimpsoncollection.com and in about 1,000 retail locations in July. Jessica Simpson already has her name on shoes, handbags, outwear, swimwear, fragrances and more.
Jessica Simpson says, "Because I live in denim, the fit was the most important. A girl's booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand - a jean that becomes a girl's best friend, that everyday go-to pair."
You can see some looks from the upcoming denim collection
here on the Jessica Simpson Collection's Facebook page.
Photo: Camuto Group
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