Jessica Simpson's album sales haven't been that all that great lately but one thing she does excel at is branding. The
Jessica Simpson collection is a powerhouse brand that sells everything from shoes to hair extensions. Now
Fox News says that her next tie-in will be fashion watches. Simpson has a licensing agreement with jeweler Pascal Mouawad who worked with Jermaine Dupri on h
is NuPop line. I wouldn't have pegged Jessica Simpson as a watch collector but she told Fox News's Pop Tarts that she collects both vintage and new watches as a hobby. The first collection will offer 35 designs, retailing from $60-$250 and will offer both classic leather and menswear styles as well as more fashion forward jewelry-inspired pieces with a feminine style (she already has a
line of costume jewelry). The collection will be out in the fall.
Filed under: Timepieces, Celebrity Design
Jessica Simpson Plans Watch Line originally appeared on Luxist on Thu, 18 Feb 2010 04:01:00 EST. Please see our terms for use of feeds.
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