Mobile Internet Ads Key to Immediate Consumer Purchases

The explosion of mobile Internet devices led by Apple's (AAPL) new iPad and iPhone OS will hasten changes in advertising and measurement. It will enable target marketing, interactive research, social referrals, hyper local discounts and secure the big brass ring: quicker commercial transactions.

A windfall of data and dollars is possible with the alignment of stars from mainstream digital technology and savvy consumers. Now if only more advertisers and agencies would just play nice.

Advertisers spend only 8% of their dollars on the Internet, where consumers spend about 38% of their media time. Nearly half the U.S. population has profiles on social networks, which get miniscule ad support.