Sorry Bit.ly, Twitter Confirms It Will Launch Its Own Link Shortener

Another hole is about to be filled in Twitter's product features.

CEO Evan Williams just confirmed plans to launch its own link shortener on stage during the final Q&A session at Chirp HE noted that it would be "stupid" not to add native link-shortening capabilities into Twitter, since most Twitter clients already have that feature.

"We want to solve that problem," he said"Everyone else has solved that problemWe are probably not going to give people a choiceIf they want to use a different shortener, they can use a different app." It is not clear how the new feature will affect bit.ly, the third-party link shortener Twitter currently uses as its default, but it sounds like that may change soon.

Clues to just such a change have appeared recently Twitter investor Fred Wilson singled out link shorteners in a post urging Twitter developers to stop filling holes in Twitter's product..