Thanks to the increase in number of gamers signing up for flower delivery offers for Moms, Mother's Day was payday for social game publishers this year, with ad-funded payments skyrocketing during the holiday.
TrialPay, a startup that
powers an offers-based payments platform on Facebook, has released a number of data points that show the strength of the Mother's Day market this year.
Mothers Day represents a huge gift giving market, second only to the holiday seasonLast year lone, $14.1 billion was spent on Mother's Day-related giftsIn the week leading up to Mother's Day, about $1 million per day was generated by "gifts for mom" promotions that paired offers from online flower merchants like 1-800-Flowers with free in-game virtual goods and currency.
According to TrialPay, social game publishers running Mother's Day campaigns saw five-fold increase in offer-based revenue, which generally accounts for 15-20% of a social game's total revenue
.