Big changes are coming to Twitter links In a post just published on the Twitter blog, the company has announced that it will soon be using its official link shortening service t.co to wrap all links shared on Twitter.

Starting this summer, every time you share a link through either the Twitter web client or a third party, it will be be wrapped in a link with the format t.co/****** So what does this mean for the Twitter ecosystem? Twitter VP Product Jason Goldman says that the feature serves three purposes.

First, it's going to help Twitter crack down on spam, as they'll be able to accurately monitor the distribution of each linkSecond, it will allow users to better understand where links are going (more on that below).

And third, it will help Twitter with analytics, which is related to its Promoted TweetsGoldman says that Twitter is pre-announcing the feature (which is currently only active with three accounts) to give the developer community a heads up for what's ahead.