IGN writes: "NBA 2K pretty much owns the basketball videogame marketJust ask 2K Sports and they'll tell youLast year they owned a huge chunk of the b-ball audience while NBA Live, well, didn'tBut EA Sports is trying to pick itself up off the mat with a brand new name it's now called NBA Elite and a fresh control scheme that pulls from the successes that the NHL and Fight Night series found years ago".