Email Drives Consumer Purchases

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Email Marketing Driving Purchases Consumers in the U.S. prefer email marketing to direct mail, social media and telemarketing, according to a new survey by smartFOCUS. When asked to rank their preferred ways of receiving marketing me...

WebProNews Feed

Email Marketing Driving Offline Purchases Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon. The st...

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Are Consumer Hard Drives Headed Into History? Lucas123 writes "With NAND flash fabricators ramping up production, per GB prices of solid state drives are expected to drop by more than half by this time next year to about 50 cents. Even so, consum...

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Election Drives Down Consumer Confidence Consumer confidence suffered its biggest monthly fall in March since the start of the recession amid uncertainty over the General Election, according to a new survey.

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Mobile Internet Ads Key to Immediate Consumer Purchases Diane Mermigas submits:The explosion of mobile Internet devices led by Apple's (AAPL) new iPad and iPhone OS will hasten changes in advertising and measurement. It will enable target marke...

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In-App Purchases Start Showing Consumer Advantages Since updating the Android Market to include in-app purchase transactions, developers are now implementing those advantages to consumer's wallets.