Compete submits: We all remember Avon (AVP) and MaryKay, especially their representatives, typically pulling up to your house with a branded car and chotchkies to share. It seems as though they had a great offline and personal selling strategy. Today, both retailers have made their mark just like many other beauty retailers by championing both sides of the fence and extending online. The key note for these two retailers is they have tried to maintain that unique representative feel by “shopping your store/representative online”.
I started with looking at unique visitors to their sites; I found that UV’s are low or dramatically declining. Although unique visitors are down for AVON from last year to date, they are still double that of MaryKay. MaryKay on the other hand, has not seen the dive that AVON has over the past year and has maintained a more consistent UV pattern.
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