Lovefilm, the Netflix-of-Europe, looks set to beef up its multi-platform play via a newly signed agreement with DRM and adaptive streaming technology provider
Widevine.
The deal will see the US-based company become Lovefilm's "preferred provider of digital rights management and video optimisation solutions", enabling the video subscription service to continue to break out from its 'DVDs by post' legacy into the video-on-demand market, ensuring that its digital content is "playable on many new devices."
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