David Merkel submits: People are good about making binary comparisons for the most part, leaving aside come of the more complex choices highlighted in the book, “Priceless.” Would you like coffee or tea? Do you prefer this room painted blue or white?
Where things get complex is when there are a zillion choices, and your quest is to pick the best one, particularly when there are multiple attributes to each possible choice. Consider the problems of trying to choose the one best stock for the next ten days, months, or years. The best solution is to redefine the problem and try to choose an excellent bunch of stocks for each period. Give up on the impossible game to play the possible game.
Complete Story »