Particularly over the past few months, Google has run into a few issues over privacyThe main issue that got them into hot water was a realization that their Street View cars had inadvertently collected Wi-Fi data while cruising, picking up some rather private information along the way.

Google has become a large enough company now that people can reasonably question whether or not they should be collecting all of this private/location data, and Google's clearly aware of thatIn an effort to control the damage.