In the late 1970s, a series of business problems and family quarrels nearly brought the company to the bankruptcyAt that time, Aldo and Rodolfo controlled equal 50% shares of the company, and then Aldo let his grandson Uberto Gucci to join the company.

In 1979, Alod made a decision to develop the Gucci Accessories Collections, which consisted of handbags, pens, and lighters, in order to support his sons' Gucci Perfumes SectorIn the 1984, Uberto took the leads to VicePresident in the Gucci Perfumes Branch.

The Gucci Accessories Collection was proved to bring the whole company crashing downJust within a few years, the Perfumes division began outselling the Accessories division"In the 1960s and 1970s," writes Vanity Fair editor Grayson Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis..