Looking to Short Demand Media as Google Begins New Attack on Content Farms

"When you are going to attack nearby, make it look as if you are going to go a long way; when you are going to attack far away, make it look as if you are going just a short distance."

-- Sun Tsu, The Art of War


Google (GOOG) fires the first shot at Demand Media (DMD), and it’s not across the bow this time, it’s a direct hit to the face.




Google announced in its blog a major shift in the way that it will rank websites based on content. With a first strike of over 11% of all search results being impacted, it would be hard to imagine that Demand Media investors will not feel the blow with the next quarterly report -- maybe sooner-- if DMD readjusts guidance lower.

Google has clearly declared war on “content farms” such as Demand Media. On Friday, the companmade good on