What's Behind the Latest Action in Demand Media's Stock?

If you purchased shares of recent-IPO Demand Media (DMD) this past week, chances are you are in the black. DMD opened the week at $23.40 and closed at $24.55 on Friday. It hit a low of $22.14 for the week during Monday's action, while peaking to a 52-week high of $26.46 intraday Friday.

I contacted company officials during the week to see what might be behind the move, but, not surprisingly, they declined to comment. I hope to land an interview with a top DMD executive here in the next week or two. As for this past week's impressive action, all I can do is speculate.

• On Monday, investors took in reports from over the weekend, noting that Demand's flagship property eHow did not take as big of a hit as expected when the Google (GOOG) geeks decided to recode their search algorithm. Other DMD-owned sites, such as Answerbag.com, did