TechCrunch submits:
By Robin Wauters
Following in the footsteps of rival Visa (V), American Express (AXP) this morning announced a digital payment and commerce platform dubbed Serve, enabling U.S. consumers to make purchases and person-to-person payments online, via mobile phones and at AmEx’s network of millions of merchants.
Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account. The platform is available immediately to anyone in the U.S. and is expected to launch into other international markets over the coming year.
American Express has released mobile applications for iOS and Android. Serve accounts can also be accessed through Facebook.
It won’t stop there, says Dan Schulman, Group President at American Express:
We intend to quickly evolve the Serve platform by adding new features and functionality as we learn from consumer
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