The anatomy of a successful YouTube marketing campaign seems hard to fathom: while ad agencies long to find that secret sauce to take an online video to the top of the charts, few succeed This week’s YouTube marketing champion uses a tried and tested formula: cute babies, and a bizarre situation.

The video, which ranks 3rd overall on YouTube this week (after two Michael Jackson videos), has racked up nearly 3 million total YouTube views at the time of writing Meanwhile, Ad Age’s vi