A revamped search engine might return different results depending on whether you've researched a subject before.
Google seems to have developed almost an almost preternatural ability to divine what users are really looking for when they enter a search term. Its engine often returns useful results for even the most egregiously misspelled queries. But Google's user experience team hopes to give search an additional layer of intelligence—the power to grow with users over time, returning different results depending on whether users are just beginning to investigate a subject or have become old hands.

