Facebook CEO Mark Zuckerberg hosted a conference call this morning with media where he discussed the company’s Terms of Service, which came under fire earlier this month after the social network made wildly unpopular changes that granted them the ability to store and use your content indefinitely, even after you deleted your account.

While Facebook quickly reverted to its old ToS and launched the Facebook Bill of Rights and Responsibilities group, the controversy put the company’s policies in the spotlight, with some users going so far as to delete their accounts in protest.

Today, Facebook has released what they’re calling “Draft Principles and Statement of Rights and Responsibilities For User Review, Comment and Vote,” the full text of which can be found in Facebook’s press room.

Zuckerberg told the media that these guidelines are the “aspirational goals for Facebook and how we want to craft the service going forward.” He also noted that when they amend the document, they plan to notify Facebook users and offer them a period of time to make comments, and “even put it up for a vote” in situations where there is significant discourse about a change.

Perhaps most significantly, Zuckerberg said that “we do not own user data, users do,” and that the company is sorry for what happened over the past couple weeks Between the publishing of new rights and responsibilities and a commitment to keep users informed of changes to its Terms of Service, it’s clear Facebook has listened to users, and is going above and beyond to try and convince them that a similar situation won’t happen again.

Now the ball is in their court to deliver on these promises ---Related Articles at Mashable | The Social Media Guide:Xumii’s iPhone App Combines IM and Social UtilityMashable Gets a Social Media MakeoverHOW TO: Organize a Successful TweetupTumblr Rebrands Tumblerette and Releases Free iPhone App .