Jessica Simpson
discusses
her new lingerie line with WWD. The Camuto Group, which holds the master license for all of Jessica's fashion ventures, inked a deal with Vandale Industries to create the new line, which Jessica is very involved with. The collection launches to retailers this week in Manhattan. Jessica talked about her love for lingerie and the tone of the new collection.
"Of course I love lingerie. What girl doesn't? My lingerie reflects the way I'm feeling when I wake up and helps me set the tone for my day.
*****
I think lingerie is a special part of what you wear every day. It's fun to pick different colors and styles. What you wear underneath your clothes helps define the outfit, whether T-shirt bras, push-up bras, different patterns and colors, you always have to choose what works best.
It is important to me personally...to be able to wear my own line. Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special."
Jessica especially loves the seersucker group in the collection which she calls "classic and adorable." She describes the entire line as "feminine and sweet with a hint of fun."
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Fashion
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