A few weeks ago we
wrote about Backplane — a platform for creating interactive, highly visual communities — that counts Lady Gaga as one of its backers, along with plenty of the Valley's most well-known investors.
Now the company is harnessing its star power to hold a unique (and potentially awesome) event at SXSW: the
SXSW Managers Hack — a hackathon that will be judged by some of the most accomplished managers in the music industry, including: Scooter Braun, best known for facilitating Justin Bieber's rise to fame; Jay Brown, President of Jay-Z's Roc Nation; and Troy Carter, manager of Lady Gaga (Carter is also one of Backplane's cofounders).