Fits.me, the Estonian "biorobotics virtual fitting room" startup for e-commerce clothing retailers and shoppers, has been around for a while.
We first covered them in 2010 when they
secured €1.3 million, taking their total cash to €2.6 million They've now taken another €1.5 million, taking their funding to €4.1 million.
Fits.me lets customers "try on" clothing before buying from online clothes retailersThey can see how different sized bodies fit the the clothes on sale – like in real-world fitting roomsOne barrier to fashion e-commerce growth is ensuring that customers can accurately select their body size and shape.
The Fits.me robotic body does it for them.