Monetizing Premium Social App Ad Inventory and Scaling a Capital-Effic...

Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 7)

2/8/2012

Sramana: What was your strategy for funding appssavvy? Chris Cunningham: Our strategy for raising money was basic. We started in early 2008 by bootstrapping. Both Michael and I put our American...

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 4) Sramana: How long did you carry on with your initial business model, and what were your revenue ramps in the early years? Chris Cunningham: We went from 80 partners in 2008 to several hundred in... _...

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 2) Sramana: When was the official beginning of appssavvy? Chris Cunningham: It officially started in November 2007. This was pre-Apple commercials. We were one of the first companies to create a name......

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 6) Sramana: How do you price that model ? How do you sell an activity to an advertiser? Chris Cunningham: We actually don’t sell an activity to an advertiser. We sell them an audience. Our ad is... ___

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 1) Chris Cunningham is the CEO and co-founder of appssavvy, an activity advertising technology company. He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist......

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 3) Sramana: Selling brand advertising in social advertising has been challenging for many companies that also tried this model. Why did you succeed when they failed? Chris Cunningham: In order to sell a....

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 5) Sramana: One of the activity advertising concepts you talked about was branded interviews. Would you provide more details about that concept? Chris Cunningham: There was an application called Social.....

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Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 7)

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