By Prem Anand:

Fair Isaac Corporation (FICO) is the market leader in Decision Management systems, applications, and tools. It helps financial institutions, retail industry, marketing organizations, and several other businesses with its state-of-the-art analytical services and applications that enable businesses to automate, improve, and enhance performance. Its solutions pertain to addressing customer decisions such as customer targeting and acquisition, loan origination, customer management, fraud management, collections and recovery.

Product Examples

Some of the well known products include the TRIAD Decision Engine, Falcon Fraud Manager, Capstone Decision Manager. Financial institutions are the major market for FICO and almost every banking and financial services company is forced to use products such as those offered by FICO in order to be competitive in acquiring and retaining customers, controlling costs and write-offs, and preventing fraud etc.

Market Leader

Its products are used by 91 of the 100 largest financial institutions in the United States, and more than


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