During the lackluster moments of this year's Super Bowl, we turned to our second screensA study released by Flurry today shows that during great ads and the half-time show we kept our devices stowed, but returns from commercial breaks, boring ads, and waning interest in the 3rd quarter caused spikes in mobile app usage.

This means advertisers and TV producers need to get flashier, because every viewer has a wildly engaging device in their pocketSubtle, conservative, slow-building ads just don't cut it any moreOverall, the Super Bowl was still more popular in the U.S.

than apps, with 111 million people watching the game, while 98 million people accessed mobile apps in the same time period.