I love it when a startup I've been covering for literally years suddenly finds itself in the spotlight, and for the right reasons.
In this case,
Skimlinks, originally from London but now with a growing US base, has been revealed as powering the affiliate links behind Pinterest, one of the hottest startups on the map right now.
For some that appears to be a little bit of scandal, at least for Pinterest
LLSocial
uncovered the practice, whereby if a posts Pinterest happens to link to a commerce sites with an affiliate program, Pinterest uses Skimlinks - a third party service - to modifiy the link to add their own affiliate tracking code.
Anyone making a purchase from that click through sends affiliate revenue, via Skimlinks, back to PinterestKerching, everyone benefits