By David Crosetti:
INTRODUCTION:
As a Dividend Growth investor, I have to admit that I love Coca-Cola (KO). The love affair began back in 1984 when I started working for the company.
As part of our 401k plan, we had the option of purchasing shares in KO. As an "insider" that seemed like a great opportunity. You see, at the time, Coca-Cola owned only three bottling companies. They owned a Division in Boston, one in Los Angeles, and one in the San Francisco Bay Area, where I worked as a Branch Manager.
What I discovered while working there is that Coca-Cola did not like to own bottling operations, directly. Instead while the company had a strong desire to create a bottling network for better marketing efficiency, they planned to do that by creating a new company which would be called Coca-Cola Enterprises.
WHAT I KNOW:
In my Retirement Portfolio for DIY's, the investment
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